Hillside Family of Agencies decided to continue the theme from last year’s annual report, so of course I was happy to work with them again. The concept was “Believing is Growing”, and they decided to go with the concept of a child leading the way for growth and into a safe, positive environment. The 12×35 inch poster is a fun format, and this year we made the vertical composition into a growth chart — a little surprise for the family-recipients. The Ad agency also used elements from these images throughout the financial booklet. This is the approved sketches and color roughs:

Below are a few ideas I submitted during the concept development stage. I think it’s fun to see and share the unseen parts of process — what didn’t get used, but what helped the idea grow into the best finish.